Mucinex wanted to evolve join a modern health and wellness industry by introducing themselves to a new generation — One with a strong bullshit sensor, a preference for self-care and wellness over doctors and medicine and a discriminating sense of style.

Together, we created Sickwear – a capsule collection designed to help you feel and look better during the cold & flu season. We debuted Sickwear with a category-first, shoppable livestream fashion show with top YouTubers as models and their homes repurposed as runways.

We made wellness wearable.

It made an immediate impact. The fashion line sold out in just 24 hours and drew thousands to mucinex.com through an entirely new category of fashion, extremely polished social and digital experiences and a category-first shoppable livestream event.

500% Increase in Online Sales

Mucinex appealed to a new generation, created a pop culture moment & evolved from healthcare to holistic wellness. 

Our Services in Action

Drone Week

A Historic Relationship

Membership Week

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