Mucinex:
Sickwear
Product Innovation, Web Design, Marketing Strategy, Influencer Engagement, Brand Architecture
Mucinex came to us with a problem - the next generation of consumers favors progressive health & wellness solutions over traditional medicine. So, how could a long standing staple of the Cold & Flu space reposition themselves to build loyalty with a new audience? We took Mucinex beyond advertising and into an idea-first space focused on unlocking how to interact with a generation they'd never directly engaged with before.
Inventory
Sellout
24hrs
Earned Media
Impressions
91M
Increase in
Online Sales
500%
The largest single-day online sales in Mucinex history
We made wellness wearable by collaborating with designers Steven Alan and The Great Eros' Christina Viviani. The collection was infused with innovations like antimicrobial fabrics, tissue pockets, and made with sustainable materials. Meaning you'd be comfortable running a fever or walking the runway. We debuted Sickwear with a category-first, shoppable livestream fashion show with top YouTubers as models and their homes repurposed as runways.
An entirely new category of fashion, extremely polished social and digital experiences and a category-first shoppable livestream event.
