American Express:
Membership Week
Brand Strategy, Social Strategy, E-Commerce, Social Campaign
American Express looked to reignite wanderlust and welcome card members back to the skies as part of its first ever Membership Week. In partnership with a small business owner, we set about creating an exclusive, high-end travelwear collection that was comfy enough for the layover but smart enough for the lounge.
Increase in
Brand Sentiment:
23%
Inventory
Sellout:
48hrs
Sales Increase
for NYON:
142%
A Travelwear Collection Co-Created at the Speed of Social.
Inspired by the golden age of travel, cofounder and creative dir. of small business fashion brand New York or Nowhere, Quincy Moore combined classic AMEX iconography with New York history to create the IDLEWILD collection, a reference to the original name for JFK.
We turned over the keys to AMEX’s Instagram account to Quincy, where he invited their members into the decision making and design process in the spirit of collaboration. Once completed, we took to the streets of SoHo to debut the final results live on Instagram — selling out the entire collection in under 48hs.