Barbarian has appointed Patty Quintero as Executive Director, Growth & Marketing, as covered by Steve McClellan at MediaPost. Building on the momentum of Adaptive Brand Solutions, the platform we launched in June that brings together AI-led commerce experiences, generative interfaces and workflow systems, Patty will redesign our growth organization to better connect client needs with the agency's evolving capabilities. She brings experience leading marketing across global, U.S. and Latin American roles, most recently as Global SVP, Strategic Growth Director at McCann Worldgroup, where she contributed to wins including Smirnoff, TJ Maxx, LinkedIn and Delta, and previously at Grey, Nokia and ARS DDB. ‘
Read the full article in MediaPost →link here