To make Sickwear stylish, we collaborated with designers Steven Alan and The Great Eros' Christina Viviani. The collection was infused with innovations like antimicrobial fabrics, tissue pockets, and made with sustainable materials. Meaning you’d be comfortable running a fever or walking the runway.
500% increase in sales
It made an immediate impact. We drew thousands to mucinex.com through an entirely new category of fashion, extremely polished social and digital experiences, and a cateogry first live streamable shopping event. The fashion line sold out in just 24 hours. We didn’t just make the biggest single-day sales event in the company’s history...
We made wellness wearable.