By fostering a culture of inclusion, collaboration and progression, we empower everyone to produce the bravest, most authentic work of their careers in order to win the hearts of your audience.

Committed to Driving Meaningful Action for Diversity, Equity & Inclusion

Since 2001, Barbarian has transformed brands through creativity, innovation & technology, guided by an unwavering commitment to inclusive, courageous innovation.

Barbarian is a marketing, experience and innovation agency headquartered in New York City. Since 2001, we’ve built a legacy of creativity and innovation with transformative work for some of the greatest brands in the world including Samsung, American Express, JBL, HubSpot, Abbvie, and Pacific Life. 

In today’s rapidly evolving technology and cultural landscape, we harness our expertise in both to help our clients generate meaningful and differentiated interaction with their customers. This interaction-first framework fuels our practices, allowing us to uncover opportunity and drive results for our clients.

Barbarian provides agility with the power of the global Cheil network at our back, enhancing our capabilities and resources.

Joe Maglio

Chief Executive Officer

Jeff Blackman

Managing Director

Gourang Mehta

Jo Hayes

Executive Director, Strategy

Mary Jenson

Director, People & Culture

Mark Ruby

Director, Finance & Operations

App, Website & Emerging Experience(AR - VR - AI - Voice) Design & Development

Digital Transformation & Roadmap Planning

Digital Brand Strategy Design & Campaigns

Data Driven Digital Ecosystems & eCommerce

Strategic Consulting, Research & Intelligence

We exist to be the perfect partner, curating a bespoke team that can seamlessly integrate into a variety of operating models and relationships and deliver a wide range of services. From consultive projects and quick sprints, to robust digital AOR relationships, we adapt to any and all client needs.

built on innovating ways for brands to interactwith customers.