Our approach was to transform their entire digital ecosystem from something purely transactional into a world that could invite sexual exploration at every touchpoint. A task that would prove to be a journey through sex and time.
Pleasure you can touch
K-Y’s existing .com experience had all the sex appeal of a pharmacy catalog and did nothing to share the story of a brand that had played a hand in liberating sexual pleasure for over a century.
Our experience solution? ’Pleasure You Can Touch.’ We elevated the design, romanced every inch of copy, introduced sensual visuals, incorporated immersive and playful interactions, and crafted novel opportunities for unconventional brand storytelling. Always with real people, and real pleasure in mind.