Etihad: Reimagined is a true, 360-degree virtual reality experience that puts you face to face with Nicole Kidman. It was shot in 6K for enduring quality in a medium that is rapidly evolving. Produced over six months,”Reimagine” was captured in Abu Dhabi, and incorporated state-of-the-art VR technology. We filmed the expereince on an actual Etihad A380 in only three days.
62M media impressions

The virtual experience was delivered to audiences in two pure mobile formats: Cardboard VR, and Gear VR; as well as 360 video — to ensure access to the experience to as many people as possible.

We also initiated a YouTube blast to give the brand incredible boost among global audiences. The campaign delivered excellent results: a 44% higher campaign click-through rate compared to regular brand initiatives, a 62% view-through rate (versus the industry average of 20 to 25%) and a cost per view that was 60% lower than the industry average.